User Interface Design, what is it?

Ever wonder why some people rave over some products and not others? Is It how it looks? Is it what it does? It is the colors?

Perhaps it's how it helps someone gets their work done and their goals accomplished.

Most product developers find it very hard to their finger on what makes good user interface design and for a very good reason.

Good user interface design is invisible to the user.
We all have see products that pop-up dialog boxes telling us what we can't do or something just broke.

That's nice, but how does that help us get the work done?

I've sat in on many engineering 'design' meetings and, frankly, they are frighttening. "how are we going to handle this case?" asks one engineer. "Easy, if the object isn't there, we'll just pop-up an error dialog box and go on from there." My stomach tightens, my breath escapes me, I'm horrified. I'm sitting in the meeting as an advocate for the guy not in the room, the user. The guy who wants to get the job done in time to see a few friends, rave about his work and the software that he's using, and go home.

Imagine for a minute. This is your product he is talking about. What will he say?

"Wow, this product works really well, I can get do much done. It's well thought-out, I completely understand how it works.

OR "Man, sorry I'm late, I've been using this horrid piece of software. I don't know whose monkey put it together, but it's the pits!"

Let us show you what we can do for your software or hardware product nad put in your product in the first camp.

We have been creating award winning software since 1980. Our first product beat out the competitor's product by having additional feature, making it easier to use. It did no more or less than the competitor's product, it was just easier to use.